Dedication
We don’t just learn about our audience; we’ve eaten dinner at their houses.
Scroll Down21GRAMS finds out what makes people tick.
And spying on them through a fake mirror while eating fistfuls of candy in a market research room isn’t always the best way.
So we break the fourth wall (aka, the market research glass), and begin all explorations by conducting outreach and spending time with our audience to learn about them. Like you would a friend.
We know birthdays and anniversaries, we celebrate milestones and victories – we are a part of their lives and they are a part of ours.
For every new client, we document and record the audience’s story. Giving us a real-life representation of who they are on the deepest levels. We use these internally, for insights, but sometimes they become a project in itself.
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