ESSENCE CRAFT
.

Leadership

21GRAMS is led by people who, excuse our language, give a sh*t.

Robert Blink

Robert Blink, Group President/Managing Partner

21GRAMS CEO Robert Blink has built and led successful companies that have redefined the way healthcare informs and inspires its customers. Throughout his career, Bob has founded 3 highly successful companies; launched more than 30 brands in the US and globally; moved the industry forward with new product development; and introduced live streaming technology to healthcare. Clients love him, employees love him, and his parents love him. He’s one of the rare CEOs you’d actually want to hang out with.

Wendy Levine

Wendy Levine, President // 21GRAMS

21GRAMS President Wendy Levine began her career in healthcare as a sales rep for Johnson & Johnson. Recognizing her passion for marketing, she quickly moved in-house, where she exceled as a Group Product Director, and later, at Novartis – as a Senior Director of Marketing. A love for advertising brought her to the agency world, where she rose through the ranks within account management at The Bloc, held the role of EVP, Managing Director at McCann Health; and eventually, Director of Client Services at GSW. Known for her honesty, partnership, and endless work ethic, Wendy echoes the mantra, “Be good to each other, but tough on the work.” To this day, there is no conclusive proof that she actually sleeps.

Frank Mazzola

Frank Mazzola, Co-Global Chief Creative Officer

21GRAMS CCO Frank Mazzola is one of the most awarded creatives in health. With a career that has spanned FCB Health, GSW, and most recently, Executive Creative Director at McCann Health NY (where he led the agency to win its first Cannes Lion, in less than a year), Frank has a well-documented history of making brands and agencies better. As a speaker at the DTC National Conference, a grand jury member for the Global Awards, and 2017 juror for Clio Health – his perspective, insight, and creative ability has helped push the industry forward. All without owning a single fedora, indoor scarf, or all-black outfit. He really beat the odds.

Tom Richards

Tom Richards, Co-Global Chief Creative Officer

Tom partners with Frank in overseeing the creative across 21GRAMS. Tom’s background is art direction and he resides in the UK, so between the pair they have both hemispheres and both disciplines covered.   Tom’s last gig was with UK-based Havas Lynx, where he served as Chief Creative Officer. Under his guidance, the agency won Lions Health “Healthcare Agency of the Year”. He’s also the current president of the Health and Wellness jury at Cannes and is also no stranger to other award juries; Eurobest (President), Clio Health, D&AD impact and LIA. He also sits on the D@AD Impact council.   Prior to his current healthcare role, he has personally won Lions, Pencils, Sharks, Epicas, Creative Circles, Eurobests and IPAs. He believes in the power of the idea to change perception, behaviours and improve lives. And we believe in him enough to let him spell behaviours that way.

Jayson Dupré

Jayson Dupré, President // 21GRAMS Ed

21GRAMS Ed, our patient and medical education division, is led by President Jayson Dupré. As both a physician and an MBA, even your mom would be proud of him. A graduate of the Philadelphia College of Osteopathic Medicine, Jay became Chief Resident of internal medicine at Lehigh Valley Hospital. He then mastered business, earning his MBA from Villanova. This was followed by a key medical affairs role at AstraZeneca – before delving into Med Ed on the agency side. With 20 years of experience, Jayson has innovated, moderated, and forged deep and meaningful KOL relationships. His mind for marrying science with commercial strategy is second to none. And he’s also a father of four daughters, and continues to survive. That’s got to mean something.

Brian Schwartz

Brian Schwartz, EVP, Acquisition + Growth

Brian is an industry veteran who built his career on the client side of sales and marketing for over 20 years. A great storyteller and devoted dad, Brian builds partnerships between 21GRAMS and clients that are more than a business transaction – but a true relationship, built upon shared values, mutual respect, and doing what’s best for the business, brand, and patients. As far as communication, Brian doesn't just text or email. He picks up that internet machine we call a phone and actually calls people. Regularly. With his voice.

Like it's 2006*.

*2006 is the last year calls outnumbered text messages. Please accept this fun fact as a token of our appreciation for lightly skimming these bios.

Maureen

Maureen Alves, Head of Planning

Maureen makes sure the human spirit and what makes any audience tick is at the heart of the work at 21GRAMS. Maureen got her start in strategy in an unlikely place – as a newspaper reporter writing about health. That job taught her how to interview, how to listen, and most importantly, how to keep digging to find the real story. Her career has taken her to three cities across two continents, where she has helped guide brand strategy and digital engagement for industry leaders like Novartis, Roche, Pfizer, Merck and Lilly. Fun fact: Maureen often goes by “Mo.” Mostly because it rhymes with mo’ stuff than “Maureen.”

Leesa

Leesa Wytock, Executive Director, Experience

With a wide-ranging history in branding, technology, and experience design, Leesa loves building brand-defining experiences, both digital and physical, that dovetail seamlessly with user needs. Her work has helped clients including Google, Wyndham, LEGO, Samsung, DC Metro, and CVSHealth to look at the consumer or patient experience through the lens of human service design. Simply put--her unique role helps brands to have a bigger impact on moments along the journey they may not even be thinking about. Now I bet you’re thinking about what stuff YOU might not be thinking about, aren’t you? Boom. You just got experience designed.

21GRAMS (Decibel Strategic Group, LLC d/b/a 21GRAMS) is a subsidiary of the WeissComm Group Ltd., d/b/a Real Chemistry, and is governed by the terms and conditions of the Real Chemistry Privacy Policy – click here to be redirected to our corporate privacy page.