Leadership
21GRAMS is led by people who, excuse our language, give a sh*t.
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Robert Blink, Founder/Executive Chairman
21GRAMS CEO Robert Blink has built and led successful companies that have redefined the way healthcare informs and inspires its customers. Throughout his career, Bob has founded 3 highly successful companies; launched more than 30 brands in the US and globally; moved the industry forward with new product development; and introduced live streaming technology to healthcare. Clients love him, employees love him, and his parents love him. He’s one of the rare CEOs you’d actually want to hang out with.
Frank Mazzola, Managing Founder, Chief Creative Officer of Real Chemistry
Frank Mazzola is one of the most awarded and effective leaders in health. For the past two decades, he’s built a well-documented reputation for making brands and agencies better. Frank has served on several international juries (though none for crimes), while also chairing Clio Health in 2022. A strong believer in the life-changing power of creativity, he stands by a simple mantra: “The standard shouldn’t be lower because this is health, it should be higher because there’s more at stake.” Alongside his partner Tom Richards, Frank has built a career defying what people think is possible with “pharma” client work – leading 21GRAMS to produce a reality/comedy show for people with rare disease, the most successful Twitch event in healthcare history, sneezing movie theaters and posters for flu vaccination and so, so much more. All without owning a single fedora, indoor scarf or all black outfit. He really beat the odds.
Kat Piscatelli, Group President
You may have heard of cats being cloned, but we’re pretty sure someone cloned Kat too. As Group President of 21GRAMS, which she co-leads with Frank Mazzola, Kat has this amazing ability to be about 20 places at once. As a leader, she’s not afraid of rolling up her sleeves, getting her hands dirty, and helping our clients (and the agency) win the day, every day. But she’s also more effective at seeing the future than Doc Brown and Marty McFly put together. The difference: Kat’s DeLorean is inside her head, which (don’t worry) is safer than it sounds. As a lifelong patient, she’s dedicated her entire career to health, with a savant-like ability to know what’s going on with seemingly every brand, everywhere – along with what’s next for our industry, and how to get ahead of it. Kat’s run global clients, built an integrated consumer health practice, tracked down 30+ client candy requests in less than 2 hours, assembled physical OPDP binders (remember those?), the list goes on and on. But most importantly, she’s made it cool to care about delivering with excellence every day. She joined 21GRAMS out of “healthy envy” and is helping us become what we’d always planned: the most influential agency in health. We’re Kat people. If you aren’t already, it’s only a matter of time.
Tom Richards, Co-Global Chief Creative Officer
Tom partners with Frank in overseeing the creative across 21GRAMS. Tom’s background is art direction and he resides in the UK, so between the pair they have both hemispheres and both disciplines covered. Tom’s last gig was with UK-based Havas Lynx, where he served as Chief Creative Officer. Under his guidance, the agency won Lions Health “Healthcare Agency of the Year”. He’s also the current president of the Health and Wellness jury at Cannes and is also no stranger to other award juries; Eurobest (President), Clio Health, D&AD impact and LIA. He also sits on the D@AD Impact council. Prior to his current healthcare role, he has personally won Lions, Pencils, Sharks, Epicas, Creative Circles, Eurobests and IPAs. He believes in the power of the idea to change perception, behaviours and improve lives. And we believe in him enough to let him spell behaviours that way.
Jill Landaker Grunes, Chief Production Officer
If Jack and Jill went up a hill to fetch a pail of water – Jill would get Jack an Uber home, produce a better pail, and come back with the best water you’ve ever tasted in your life. Because making things go smoothly and better than you’ve ever imagined is exactly what she does. Prior to advertising, Jill was a theater nerd (her words, not ours) and documentary filmmaker who founded Smartypants Pictures – where she produced award-winning independent films as well as commercial content. Later, she’d rise up the ranks at FIG to become the Head of Production, overseeing iconic campaigns for countless brands, including Vimeo, Spotify, Macy’s, Virgin Atlantic, CNN and Zillow. As a lifelong lover of stories and puzzles, she gets to pursue her passions every day as the Chief Production Officer at 21GRAMS. So yeah, Jill gets to smile in her headshot.
Christina Stoddard, Co-Head of Strategy
Christina may be the only person on Earth to help shape the M&Ms brand and make MM+M’s “Top 40 Under 40” list. These are two very different things, and too many Ms to count (okay, there’s only five) but they lead to one conclusion: Christina is one of the top strategic minds in our industry. After spending many years in the consumer world, where she made her mark on iconic brands and led award-winning campaigns (with work featured on the biggest stage in the world, the Super Bowl), a passion for people brought her back to her roots: healthcare. And that, dear bio reader, is what brought her to 21GRAMS. Here, Christina’s mission is to push the strategic approaches typically employed in the health space – with a focus on understanding people and harnessing emotion to change behavior. Because if you can move people, you can move business.
Jacqueline Lovelock, Co-Head of Strategy
According to Jacquie’s personality profiles, she’s a commander, a challenger, a Capricorn and a straight talker. According to us, she’s exactly what 21GRAMS needed—a brand strategist who wears her intuitive heart on her sleeve and challenges brands to think beyond ad campaigns. With a 15-year background in consulting, advertising, and digital work, she knows how to leverage technology to accelerate (and measure) how modern healthcare brands connect with their customers. And she’s proven her personality traits to be pretty dead on, time and again, for clients from nutrition to respiratory to women’s health. Youngest of three, a true Gen Xer, and sipper of dry gin martinis, she lives in upstate New York with her husband and their 6-year-old (English Lab). And while some might say Capricorns are stubborn, we'd argue that she is stubbornly motivated to make just about anything better. Making her not just a Capricorn/ENTJ/Enneagram 8, but here, one of the G.O.A.Ts.
Javeria Shahab, President, Medical Education
Javeria’s parents wanted her to be a doctor but got a president instead. Which should still be enough for them to brag about on Facebook (and, let’s face it, that’s what most of our parents really want anyway). As 21GRAMS President of Education, she leads and shapes the way we educate and engage HCPs. While medical school wasn’t for her, Javeria ended up on the other end of the spectrum: honing the craft of how to best “teach” HCPs about the scientific side (and patient impact) of medicines that have life-changing potential. It’s been a journey, starting with a master's in Public Health that launched a 20+ year career in Publications, Medical Affairs, and commercial strategy, globally. That experience, along with Javeria’s life experience, has made her an extremely empathetic thinker and leader, who never loses sight of the “why” we do what we do. In her time at 21GRAMS, she’s rebranded Med Ed to Education, relaunched our practice, and made us jealous of her wardrobe. No one is cooler, or more fun, to have a coffee or drink with and talk shop. She’ll always make you think differently about our industry. So, feel free to post this on Facebook, Mr. and Mrs. Shahab. You’ll be even prouder of what your daughter does next.
Brian Schwartz, Chief Revenue Officer
Brian is an industry veteran who built his career on the client side of sales and marketing for over 20 years. A great storyteller and devoted dad, Brian builds partnerships between 21GRAMS and clients that are more than a business transaction – but a true relationship, built upon shared values, mutual respect, and doing what’s best for the business, brand, and patients. As far as communication, Brian doesn't just text or email. He picks up that internet machine we call a phone and actually calls people. Regularly. With his voice.
Like it's 2006*.
*2006 is the last year calls outnumbered text messages. Please accept this fun fact as a token of our appreciation for lightly skimming these bios.