in a name?
An industry-changing philosophy.
(No big deal.)
Few things in this world are as powerful as the human spirit.
That something inside that makes us who we are. You won’t find it on an x-ray, or even on a DNA test. But that 21 grams is there: Behind every goal, every intention, every decision, every emotion.
If we cut out all the noise, and put our focus on just that 21 grams (the one thing we can truly affect), advertising can become less of an interruption, and more worth your time, attention, and action. Because it actually gets you.